Receive Better Results Through An Account Refresh
Business Model: Ecommerce
Time Frame: More Than 6 Months
Overview
After three months of in house advertising the client was not convinced that the current Google Ads results were indicative of the platform’s potential. Therefore, they engaged with CA Consults as the best way to uncover the potential for business growth with Google Ads. Our client engagement agreement which initially started as a 3-month trial period, was extended indefinitely because of consistent increases in orders while progressively lowering the acquistion cost.
Challenge
Previous low performance caused the client to have a growing skeptical opinion of paid advertising. They needed to see the positive side of Google Ads. It was our job to prove the value in Google Ads despite their history of low performance.
Our Solution:
Before creating an action plan, an analysis of past marketing efforts was needed. The paid advertising audit uncovered previous faults in the digital marketing structure and campaign set up. Though the campaigns resulted in poor performance, what we learned helped craft the digital advertising strategy that led to ongoing success. The below are some of the tactics executed to reenergize the client’s Google Ads account.
- Create campaigns based on the client’s priority geolocations
- Test target audience behaviors based on themed ad copy
- Uncover high converting target keywords based on ad volume testing
- Segment all applicable advertising elements to uncover new areas of opportunity
- Reallocate advertiser spend based on conversion data within predetermined time periods
The Results
In 3 months, we were able to scale orders, double the CTR, and greatly improve conversion efficiency.
In House Advertising Results In The First 3 Months:
- $13K Ad Spend
- 6 Orders
- 11% Conversion Rate
- $2,270 Cost Per Conversion
- 4% CTR
CA Consults Advertising Results In The Next 3 Months:
- $34K Ad Spend
- 563 Orders
- 7% Conversion Rate
- $62 Cost Per Conversion
- 62% CTR
Why is This Important
For many businesses, their belief in Google Ads as a good marketing investment is ruined because their In House team is not experienced enough to create positive results. Instead of giving up on Google Ads, why not have an expert team make Google Ads work for you! If you need more information or have any questions please contact us today!
